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Targeting rules

Targeting rules allow you to define which subjects should belong to your experiment population. For example, you might define a rule to target mobile device users.

Add Targeting Rules to an Experiment

Targeting rules are supported for experiments that use Eppo's Feature Flagging SDK. Navigate to an allocation in a Feature Flag to configure targeting rules. You may target any attribute names that you use in your code, but the same attributes must be passed to the SDK during assignment.


Each rule may have multiple conditions. The rule is only satisfied if all the conditions match. Eppo's randomization SDK will return an assignment if any rules are satisfied, and null if no rules are satisfied.

Pass subject attributes to the Eppo SDK

The below code examples show how to pass a value for the "device" attribute described in the previous section. The subject attributes are a free-form map, so you may also pass any other attribute names.

import * as EppoSdk from "@eppo/js-client-sdk";

const subjectAttributes = { device: "iOS" };
const variation = EppoSdk.getInstance().getAssignment(

Supported Rule Operators

OperatorAttribute TypeMeaning
greater than (>), less than (<), greater than or equal to (>=), less than or equal to (<=)numberNumeric comparison
matches regexstringRegular expression match
one of / not one ofstring, number, booleanIs one of (or not one of) an array of strings. Non-string inputs (number and boolean) are cast to string before performing the comparison. Comparisons are case-insensitive.