Test Designs

Eppo Geolift's features can be combined into a number of frequent test designs. When creating the Geolift test, the user specifies the Business Objective and our team helps fit a test design to your data and objectives.

Here are many of the most frequently used test designs:

Business objective	Test objective	Number of variants	Daily Spend Data Enabled?
Evaluate new advertising initiative	Test markets: Initiative is not launched yet as Business-as-Usual; launch in minimal regions to minimize test cost	2-cell	Yes
Evaluate existing advertising initiative	Go dark: Initiative is launched within eligible treatment regions; disable in sufficient regions to evaluate efficacy while minimizing opportunity cost	2-cell	Yes
Evaluate existing advertising initiative	Baseline incrementality and budget saturation: Evaluate baseline efficacy and budget saturation while minimizing opportunity cost	3-cell	Yes
Evaluate non-advertising initiative	Open design: no assumptions	2-cell or 3-cell	No

For custom designs, contact our team via Slack.